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Bug #1891

How to Win at Membership Marketing

Added by qqxehb pwszkqqe 5 months ago.

Status:
New
Priority:
Normal
Assignee:
-
Category:
-
Target version:
-
Start date:
07/16/2022
Due date:
% Done:

0%

Estimated time:

Description

Nowadays in this economy many large enterprises, small businesses, and even non-profit organizations are struggling with how to win at membership-based marketing. Throughout the last several years, a global recession has forced visitors to fasten their belts and reduce spending on benefits such as fitness training and fee-for-membership-based spending. Many organizations have been left struggling for new solutions as they observed their existing membership renewals slip lower than any other time, and fellow member growth proportions drop year in year out. Although the economy is stepping into circumstances of resurrection, many organizations are still not seeing their membership levels improve to where they need to be.

Those that are successful are defining new methods of membership marketing to gain a competitive advantage, as well as refining the practices of their standard tried-and-true methods. In order to realize your aspirations in membership marketing in today's market you must make sure you are reaching your prospects on multiple levels in the places they spend the most time, which in many cases means going digital! According to a recently available marketing survey, 97% of consumers are utilizing the internet to research products they are considering purchasing.

Mobile technology, including Smartphones one the market, capsules, laptop computers and expanded WIFI access, has given people more options and more motivation than any other time to stay linked with the products and folks they value Strategic planning consultant. Companies and organizations in need of improving their membership marketing have caught on to this trend and have gone one step further than creating their own social media profiles; they are creating their own social network. An online community adds value to the membership and provides members feelings of belonging, making them more loyal to the brand overall.

In addition to building social network, companies can gain membership by using Mobile phone apps and running promotional challenges and loyalty programs to build awareness and retain current members. For organizations to ensure success at membership marketing, they need to know where their members are online and stay there with them. If members are linked with Twitter, LinkedIn or Facebook, the enterprises must be there as well. With a digital strategy and a preliminary understanding of the power of a consumer's reliability on instant gratification, the marketing possibilities are endless and the response rate is much quicker when compared to a traditional route.

Traditional advertising models can nevertheless be useful, but the organizations that are seeing their profit margins rise the most drastically are incorporating technology to improve on their old stand-bys. Direct response mail, using both print and e-mail, is still a major player in membership marketing. Having superior member benefits, a clear message, and a strong call to action still generates results, but the new tricks of the trade include refined data mining to create targeted lists and utilizing modern technology to test messages, designs, envelopes and e-mail subject lines. In addition, a parallel messaging strategy will score every time. Social media is now able to reinforce, and in some cases replace, the message delivered through traditional media, which will not only ensure the message is delivered in the platform members are now using, but also reduce the cost of delivering a triumphant membership marketing strategy over time.

Despite if finding the perfect delivery system, it can nevertheless be difficult to get potential members to convert. To turn potential customers into loyal ones, you will need a strong USP (unique selling position) that clearly states to a prospect why they should are a member. It's a good idea if your USP evokes an emotional response of some type. Clear, to the point copywriting that presents problems and offers your membership as the solution will help turn prospects into members. Be sure to your internet site sense of desperation so that people want to opt-in instantly, such as a special limited-time offer if they join by a specific deadline day.

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