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Reddit Releases TikTok-like Short Video Feature for iOS Users

Added by Brian Pauler about 1 year ago

REDDIT released a similar feature of the video-sharing app TikTok on its iOS app. Reddit, which was inspired by the success of TikTok, is now competing with Snapchat's Reel to TikTok's Spotlight.

TechCrunch reports that Reddit designed an app for iOS users to be able to access short videos that can be accessed by tapping the button in the search section located at the top right.

Like videos on the TikTok application, the Reddit application also allows other users to leave comments, give upvotes or downvotes, or share the video with other users.

Giving upvotes and downvotes affects the intensity of videos that are found by users. If a video gets more downvotes than upvotes, then the video will be rarely or even invisible to users because it is stacked with other videos. Users like to use this site to download video from Reddit: https://redditvideodownloader.online/

If the user wants to see more videos, the user can scroll up the screen. In addition, just like using Reddit features in general, users who subscribe to content from certain subreddits will make users see more videos or content with similar topics. The launch of this feature is considered to be in line with the goals of this online-based community-dependent platform around the world.

By releasing this capability, the Reddit team aims to open up more communities via video by providing a way for users to easily record and upload videos of their gameplay. "Reddit's goal is to create global communities, so by releasing this feature, the Reddit team hopes to accommodate additional groups through video," says a Reddit spokesperson.

Reddit has already implemented video-based user interfaces in the past. The company has been experimenting with this format for the past year.

"This year, our goal has been to improve the video playback experience by focusing on the user interface in order for everyone from children to seniors to be able to enjoy it," a Reddit representative said.

This feature has started rolling out to iOS users on Friday August 13, 2021. Previously in late July, Reddit had allowed some users to use this feature and until now Reddit continues to expand this feature to almost all iOS users.

The launch of this latest feature cannot be separated from Reddit's curiosity to better understand short video content. Because in December 2020, Reddit acquired the company Dubsmash, which is one of TikTok's competitor platforms.


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